Wednesday 28 March 2012

The sun shines on the righteous!

The excitement builds as we head towards the end of the month, will we hit the targets or will we be just short or even over? It must be close because with only a few days to go I still can't tell.

The fiberglassing went well on Monday and I must have been good lately as the sun shone down perfectly to order all day. I am in Exeter, Torquay and Paignton today and am looking forward to seeing the progress in those offices, especially Torquay where we have a new starter who has sold something straight away.

Francis Marshall FNAEA
Bradleys Managing Director

Monday 26 March 2012

Good morning sunshine!


The start of another week and business continues to be tough but going in the right direction due to lots of hard work in the offices. Personally I am taking the day off today as I have a balcony to fiberglass and the weather is perfect so I have to take the opportunity!

As we approach the end of the month targets come into sight and we are looking good on most counts, hopefully if we have a good sales week we will beat all targets for March. Our new 0% commission for sellers is proving to be popular and our new marketing is all coming together so I am looking to the future with some quiet optimism. Hopefully the sun will stay shining for several reasons!

Francis Marshal FNAEA
Bradleys Managing Director

Monday 19 March 2012

What makes an Estate Agent happy? ...nothing apparently!

Bradleys had a great week last week with the best amount of new sales agreed in a week for a very long time. Being an estate agent, unfortunately I am never too happy and even with good sales agreed I can see that the amount of offers generated last week was lower than the previous two weeks so the sales may slow up a bit this week. This is the trouble with this market and it is proving to be sporadic with pockets of activity and other pockets of quiet. There is no apparent reason for the ups and downs we are seeing.

The good news is our 0% commission has gone down well and we will see more instructions coming on as a result.

If you see me out and about I haven't got a new car, I just put my personal plate that has been on retention for the last three years back on the car before the retention certificate ran out!

I am visiting Teignmouth, Exmouth and Taunton today. St Ives, Hayle and Camborne tomorrow so I will be well travelled again at the start of this week.
Francis Marshall FNAEA
Bradleys Managing Director

Monday 12 March 2012

So, what is the big secret from last week…..


Last week was very busy with 6 training sessions held in Camborne, Plymouth and in Exmouth to introduce the 'modern method of selling by conditional auction' to all of our Managers and Instruction Takers. I am sure this will prove very popular with many sellers and will bring more certainty to any sale conducted in this way. The big advantages over traditional private treaty are:

  • A set time scale for a sale which can give a more structured move
  • More commitment from buyers gained by non-refundable reservation fee
  • Vastly reduced fall through rate to just 1% average
  • Guaranteed market value from transparent marketing
Oh, and I nearly forgot…. No commission. Yes, absolutely no commission for sellers to pay.

Too good to be true… Not in this case, if you want to sell and be sure of doing it with in a set time scale then this is for you. Call any Bradleys office to find out more. Watch out for the launch advertising this week, I hope we are going to shake a few things up!.

Besides the training we had our March Board Meeting and the results came out better than we had hoped for so very good news there.

This week as usual it is very busy with Area Meetings on Tuesday and Wednesday. I am in Head office on Monday but back to the doctors in Looe in the afternoon to have more tests on my dodgy chest, following on from a virus in January.  


Francis Marshall FNAEA
Managing Director



Monday 5 March 2012

Tune in next week...

They say the key to success is training so as we are running training for a new way of selling all week this week let's hope there will be plenty of success to follow! It's been a long time since anybody talked about a new way of selling, but Bradleys have something that is both innovative and different to that being offered by other agents and I am sure it will make quite a stir next week when we launch it after its introduction to our teams this week.

What is it? you will have to read my Blog next week to find out and get a couple of days' notice prior to its full launch. Exciting isn't it?

Francis Marshal FNAEA
Bradleys Managing Director

Thursday 1 March 2012

Financial Climate 0 - 1 Bradleys

Today is the first of the month and therefore figures day. Normally an exciting day when the culmination of everyone's hard work all comes together and is added up to see if together all the offices and departments of Bradleys hit their collective target.

So far the Estate Agency on both sales and lettings have beaten the target, Financial Management are also looking good so I am hopeful that when all the results are in by the end of the day we should have done a little better than expected. I have just been comparing the start of this year to the start of last year and it shows that we are just doing a little bit better so in this financial climate I think that is a good result. March is traditionally when the market gets going each year and I am hopeful that we will see sales really pick up this month. We will have to wait and see.

Francis Marshall FNAEA