Thursday, 22 August 2013

the 'Brilliance of Bradleys!'


The summer sun continues to shine on the West Country property market. August is traditionally a quiet time for buying and selling in the SW, when most people's thoughts turn to the summer break. This year is proving to be the exception as we continue to see remarkable levels of sales right through our office network from Taunton to Penzance. We have already beaten our months budget target for sales with a week and a half to go! The general improved feel-good factor and confidence in the market is having a strong effect and I can only see that this will continue right through the rest of this year and then into next year as the 'Help To Buy' scheme really takes the market on to another level.

Personally I have been very busy visiting all of the Cornish offices on Monday with their new Regional Manager (Ed Parker) to introduce him to everyone as well as showing him where to park in St Ives in August. Tuesday I was in HO all day and looked at some very exciting marketing options along with plenty of other 1:1 meetings. For the rest of the week I have the opportunity to have a think about the future marketing and how we convey the "Brilliance of Bradleys" to people through the many mediums available to us. I can see very clearly from MI that we perform incredibly strongly at converting instructions to sales and sales to exchanges but are still in the mix for new instructions. We have many new and exciting developments coming which will really see a massive jump in our ability to market and communicate so I am just thinking about how to convey that the best way. Watch this space   

Francis Marshall FNAEA
Managing Director
Bradleys Group

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